Transaction Buyers vs Relationship Buyers

December 7, 2007

By Editor - Are you looking for transaction buyers or relationship buyers?

Transaction buyers are interested only in price. They have no loyalty to you or your business. If they can find it cheaper down the street, they’re gone.

Relationship buyers, on the other hand, are looking for someone they can trust. They want friendly interactions and for you & your staff to remember their name, their likes and their dislikes.

If you’ll cultivate relationships with these types of buyers, they could continue to buy from you for a lifetime.

Treat your buyers like gold and forget about price.
Communicate regularly
Give them incentives for staying with you over the long haul instead of handing out desperate discounts.
Remember their birthday and thank them often.

Written by Editor · Filed Under Relationship Marketing
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