The Butcher, The Baker, and The Candlestick Maker
December 6, 2007
By Ricci Neer – Recently, we revamped and implemented some new systems and procedures, the most important one of which is our marketing system.Personally, we don’t move forward with a marketing system without first laying the groundwork of branding, design and materials. You can go about it the other direction, where you lay out the system, and then create materials to follow a particular pattern.What’s your system? Do you even have a system? Either way, what is the ultimate goal of your (real or desired) system? For most businesses, it’s sales. New customers, repeat business, whatever it is that ends up putting dollars from your buyers pockets into your pockets.For a complete overhaul of your internal systems, a good place to start is with the The E-Myth. I avoided this book for so long because I thought it was for people looking to launch a retail business on the internet. After talking with others, I found I wasn’t the only one!
Then, a few months ago, DJ Heckes of Exhib-it trade show marketing spoke at an El Paso eWomenNetwork event. I knew her topic was about how she sky-rocketed her business using the principles outlined in The E-Myth, so I purchased the book and read it in advance. I was pleasantly surprised.
If you are feeling overwhelmed, burnt-out, unproductive or like the weight of your business is on your shoulders, I encourage you to step back and implement some systems. Systems that allow you to take time off and know that someone else could step right in and your business not miss a beat (sounds scary doesn’t it?!)
If you have found yourself in the position of butcher, baker and candlestick maker, and don’t see how your business could ever survive without you, I highly encourage you to pick up a copy of The E-Myth for some tips and ideas to get your business to the next level. - Ricci
Ricci is a consultant, speaker and trainer specializing in custom marketing, prospecting and sales systems. She can be reached at 512-879-9926
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