http://marketersgazette.com For Small Businesses and Independent Professionals Sat, 26 Jan 2008 17:40:29 +0000 http://backend.userland.com/rss092 en Phenomena...when was the last time you used that word? When I say it in my head, it makes me think of that Dr Pepper commercial where people would sing "mana mana"... What's so sad is, when I googled this to make sure I was spelling it correctly, I actually found the ... http://marketersgazette.com/out-of-the-box-marketing/the-social-networking-phenomena/ By Editor- As an expert in your industry, someone who strives for perfection and high standards, perhaps you can relate to the frustration of seeing work that is sub par, or worse yet, work that blemishes the credibility of your trade. For me, one such example is a television commercial ... http://marketersgazette.com/media-marketing/advertising-that-fails-to-make-the-grade/ By Editor - If you read the October 7th edition of the Austin American-Statesman, you might have seen the story of the new Pangaea lounge that's slated to open in Austin soon. Both the concept and the creator, Michael Ault, are a rich marketing study. First, Ault has taken a basic element, ... http://marketersgazette.com/mailing-list-marketing/pangaea-and-500k-names/ By Editor - Are you looking for transaction buyers or relationship buyers? Transaction buyers are interested only in price. They have no loyalty to you or your business. If they can find it cheaper down the street, they’re gone. Relationship buyers, on the other hand, are looking for someone they can trust. ... http://marketersgazette.com/relationship-marketing/transaction-buyers-vs-relationship-buyers/ By Editor - Customer service is an essential piece of your marketing plan. I use the term "plan" loosely, as you may not have a plan. But, if you are open for business, and have customers, somebody is marketing for you...and it could be according to their own plan. I'm sure ... http://marketersgazette.com/retail-store-marketing/a-day-of-donts/ By Editor - A change in seasons brings about transition on store shelves as well as the types of produce and flowers that are available. Retailers, florists and restaurants are industries that are affected by seasonal availability, but they also set into motion our seasonal buying patterns. How many times have ... http://marketersgazette.com/out-of-the-box-marketing/who-really-sets-demand/ Before computers, I stunk at sending out my holiday cards. I had my little handwritten, dog-eared address book, but I rarely added much to it. And updating it? Let's see....where did I put that scrap paper that had my mother's new address on it.... Life in the rolodex lane just didn't work ... http://marketersgazette.com/relationship-marketing/advertisement/ By Ricci Neer - Recently, we revamped and implemented some new systems and procedures, the most important one of which is our marketing system.Personally, we don't move forward with a marketing system without first laying the groundwork of branding, design and materials. You can go about it the other direction, ... http://marketersgazette.com/out-of-the-box-marketing/the-butcher-the-baker-and-the-candlestick-maker/